UK SME Awards - Best Live-in Care Provider England 2025

There were approximately 12.7 million people aged 65 or over living in the UK in 2022, accounting for 19% of the population. This total is steadily rising and by 2050, more than 27% of the population is expected to be over 65 years old. These statistics paint a picture of the UK’s aging population revealing the mounting demand for care providers who can cater to the complex care needs of our shifting demographic. AiirBorne Group is a specialised Reablement and Support at Home care service best known for providing personalised, person-centred care to clients in the comfort of their own home.
AiirBorne is a company dedicated to delivering high quality and coordinated services that are responsive, flexible, and sensitive to the changing needs of its clientele. The company has remained steadfast in its commitment since its inception, providing aid to those who need support in remaining independent, enabling them to continue living within their own homes. This is a crucial offering to the clients of AiirBorne, as maintaining familiar routines and being close to loved ones can make all the difference to their health and wellbeing.

“Our approach enables vulnerable people to live for longer, sustainable periods,” said Gideon, “receiving high quality, meaningful, one-to-one care in the comforts of their own home. The right support enables people to be able to achieve a healthy diet, social interaction, mental stimulation, vitality, and wellbeing – all the ingredients for healthier and happier lifestyles. Ultimately, the end result is happier customers, happier families, better and more economical service delivery for commissioning authorities and stronger communities.”

“Our vision is a world where people are valued equally, listened to, and included. We want everyone to have the opportunity to live a normal life in the comfort of their own homes.”

To achieve its vision, Aiirborne offers a wide array of services ranging from domiciliary care and supported living to live-in care and housekeeping services. Catering to service users demonstrating community care support needs, these services include support with personal care, continence management, moving and positioning, medication management, skincare, meal preparation, signposting to other services as appropriate, and providing additional support for carers.

Within its expansive skillset, AiirBorne’s true specialisms lie in catering to the elderly, providing personal care, managing sensory impairments, supporting dementia patients, and providing palliative care. 24 hours a day, seven days a week, AiirBorne provides expert support and companionship to its clientele, services that are pivotal in preventing clients from entering bed-based services such as residential homes, hospitals, or various formal care settings.

A leader in its field, AiirBorne has meticulously expanded and enhanced its approach throughout the years, having introduced a policy that ensures that every client has a tailored care plan to meet their individual needs. By taking this approach, AiirBorne ensures that the service user is kept at the very heart of each well-structured and personalised care package, expertly designed to suit their needs while retaining the flexibility required to adapt to their changing needs and preferences. “At AiirBorne, we recognise that every individual is unique,” Gideon shared. “So, our highly trained, caring, and compassionate team ensures that people are at the heart of all we do by empowering them to take control of their own lives and to feel part of the community in which they live. Encouraging choice, independence, and decision-making ensures that the needs of each individual we serve comes first.”

For its unrivalled client-centricity and superior specialist services, AiirBorne has been recognised throughout the industry as a beacon of what domiciliary care should entail. Named England’s Live-In Care Provider of the Year 2025, AiirBorne has built a remarkable reputation amongst clients and carers alike, as clearly demonstrated by the numerous testimonials left for the leading company.

Rosemary reported: “I’ve been using AiirBorne for some time now, and it has been a lifesaver for my sister. The team here are genuinely focused on providing help and support according to her individual needs, regardless of our background. The team regularly checks in to see if she’s happy with all aspects of care and go beyond the call of duty when she really needs it.”

And Christopher wrote: “I have employed night, respite, and live-in care from Aiirborne for over a year. I cannot think how the last year would have gone without their support and help. The team they have provided have been excellent, charming, hardworking, and so kind. They have been able to turn around care requests at very short notice. Bravo AiirBorne, I hope you go onto bigger and better things.”